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Aug 17

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Protecting your brand in the new .XXX

ICANN recently approved ICM Registry’s application for the .XXX domain. The .XXX domain is intended for adult entertainment and related content. The intention is to make it easier for internet users to avoid contact with content that they do not wish, and to allow others to make it easier find what they are seeking.

For 52 days from September 7 to October 28, 2011, intellectual property holders can apply to opt-out of .XXX. Owners of a trademark registration who do not want their names registered as domain names by others in .XXX may reserve their names. If no conflicting application by an .XXX registration applicant has been made, these names will be reserved from registration (blocked).

More information can be found at http://www.icmregistry.com.

About the author

David Nolte

I am a founding principal of Fulcrum Inquiry, an accounting and economic consulting firm that performs damage analysis for commercial litigation, forensic accountings, financial investigations, and business valuations. I am a Certified Public Accountant (CPA) and an Accredited Senior Appraiser (ASA), as well as having other professional credentials. I regularly serve as an expert witness involving damages measurement. My litigation-oriented resume is on Fulcrum's website.

Permanent link to this article: http://betweenthenumbers.net/2011/08/protecting-your-brand-in-the-new-xxx/

1 comment

  1. lexapro

    You have really interesting blog, keep up posting such informative posts!

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