The National Retail Foundation reports that the average person will spend $117 on Father’s Day gifts, up 10% from last year’s number. Spending for Father’s Day is expected to total $12.7 billion. While an impressive number, it still falls well short of Mother’s Day spending, when consumers spend $152 on average.
Some have suggested that this disparity might in part be due to the time and value of Dads’ “services” at home when compared to efforts by Moms and (cheekily) concluded that Dads are simply worth less to kids. Of course, there are many kids who would disagree. Each parent brings different elements to a child and a recent blog post at Hands Free Mama does a pretty great job of describing what makes Dads so special.
So maybe Moms just have more expensive taste.