Disneyland has long referred to itself as “The Happiest Place on Earth”. But the company is not happy about the significant lost profits it suffers from misuse of its multi-day tickets by different people, which is expressly prohibited. Because the practice is not illegal, there are businesses who purchase and “rent” the multi-day tickets for individual daily use. In order to combat this, Disneyland has begun taking photos of the first day user, which are then pulled up for comparison when the ticket is used for the second day. If the picture doesn’t match, no admittance is allowed.
The new practice of taking and comparing photos will no doubt cause longer lines at the entrance gate. This is probably why the company had not previously implemented such a procedure despite the known lost revenues. However, it appears that the tipping point has been reached.