Jan 08

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Attempts to halt ticket abuse at “The Happiest Place on Earth”

Disneyland has long referred to itself as “The Happiest Place on Earth”.  But the company is not happy about the significant lost profits it suffers from misuse of its multi-day tickets by different people, which is expressly prohibited.  Because the practice is not illegal, there are businesses who purchase and “rent” the multi-day tickets for individual daily use.  In order to combat this, Disneyland has begun taking photos of the first day user, which are then pulled up for comparison when the ticket is used for the second day.  If the picture doesn’t match, no admittance is allowed.

The new practice of taking and comparing photos will no doubt cause longer lines at the entrance gate.  This is probably why the company had not previously implemented such a procedure despite the known lost revenues.  However, it appears that the tipping point has been reached.

About the author

Renee Howdeshell

Renee Howdeshell is a founding member of Fulcrum Inquiry, an accounting, finance and economic consulting firm that performs damage analyses for commercial litigation, forensic accountings, royalty & distribution audits, financial investigations, and business valuations. Ms. Howdeshell holds a degree in Finance and Marketing from the University of Virginia's McIntire School of Commerce and is a Certified Public Accountant (CPA) and a Certified Fraud Examiner (CFE). She has testified as an expert witness in federal court, CA state court and arbitration regarding the results of her work. She can be reached at (213) 787-4112 and her resume is available at www.fulcrum.com.

Permanent link to this article: http://betweenthenumbers.net/2013/01/attempts-to-halt-ticket-abuse-at-the-happiest-place-on-earth/

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