Jul 16

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$40 Million Being Distributed to Skechers Customers

The Federal Trade Commission (“FTC”) is currently distributing $40 million in association with its false advertising settlement with Skechers.  The FTC alleged that Skechers had marketed its Shape-up athletic shoes and other toning shoes based on unproven benefits, specifically stating that Skechers

“deceptively advertised its toning shoes, including making unfounded claims that its Shape-ups shoes would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles.”

Skechers utilized celebrity endorsements from Kim Kardashian and Brooke Burke to tout the supposed benefits of the shoes.  In some cases, such endorsements may also expose the associated celebrities to liability associated with any false claims they personally made.

About the author

Renee Howdeshell

Renee Howdeshell is a founding member of Fulcrum Inquiry, an accounting, finance and economic consulting firm that performs damage analyses for commercial litigation, forensic accountings, royalty & distribution audits, financial investigations, and business valuations. Ms. Howdeshell holds a degree in Finance and Marketing from the University of Virginia's McIntire School of Commerce and is a Certified Public Accountant (CPA) and a Certified Fraud Examiner (CFE). She has testified as an expert witness in federal court, CA state court and arbitration regarding the results of her work. She can be reached at (213) 787-4112 and her resume is available at www.fulcrum.com.

Permanent link to this article: http://betweenthenumbers.net/2013/07/40-million-verdict-in-skechers-case/

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