Stephen Hong
Author's posts
Feb 02
Super Advertising: $3.5 Million for 30 Seconds
The National Football League’s annual championship game is consistently the most watched American broadcast on television. The 2011 Super Bowl had an average audience of 111 million viewers, which surpassed the record-setting 106.5 million viewers drawn by the 2010 game. It would not be at all surprising if this year’s game surpasses the 111 million …
Permanent link to this article: http://betweenthenumbers.net/2012/02/super-advertising-3-5-million-for-30-seconds/
Jan 12
My Insecure Social Security Card
In this day and age, we Americans anticipate—almost expect—to be asked for identification for a number of activities. We understand that law enforcement and others entrusted with public safety have a right to know who we (and those around us) are. So we produce our IDs to board airplanes and enter government buildings. Even many …
Permanent link to this article: http://betweenthenumbers.net/2012/01/my-insecure-social-security-card/
Jan 05
“9/10”: The Most Common (Yet Inconsequential) Fraction
I remember when gasoline prices eclipsed the $1.00 mark in the 1980s. This inevitable event had a deep psychological impact on my parents, who bemoaned the constantly rising cost of gas (and other necessities) and determined our family had to tighten our belts to make ends meet. The remnants of America’s pre-$1.00 per gallon days …
Permanent link to this article: http://betweenthenumbers.net/2012/01/910-the-most-common-yet-inconsequential-fraction/
Dec 21
The Big Business of Mail-In Rebates
Many of you are in the midst of (and the most diligent of you have already completed!) your holiday shopping, so you have likely encountered one or more “mail-in rebate” offers which caught your discriminating eye. If not, you are in the minority, as one source estimates over $8 billion of rebates were issued to …
Permanent link to this article: http://betweenthenumbers.net/2011/12/the-big-business-of-mail-in-rebates/
Permanent link to this article: http://betweenthenumbers.net/2011/11/quit-whining-a-former-fan%e2%80%99s-perspective-of-the-nba-lockout/
Nov 13
Quit Whining: A (Former) Fan’s Perspective of the NBA Lockout
November 13, 2011
I’m a sports fan, but I stopped following the NBA years ago. Even as a resident of Los Angeles, home of the perennial powerhouse Lakers and the incomparable Kobe Bryant, I can’t remember the last time I watched a full NBA game on television, be it regular season or the playoffs. This was not always …
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