Category: Strategy

The iPad Mini Announcement: The Un-Story.

The un-story is the story that isn’t told during the announcement itself and the one which the company might just as well prefer not be told at all. Apple Marketing loses a bit of its discipline. Having announcements of mega-events less than three months apart was something Apple used to never do.  Having them more …

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Permanent link to this article: http://betweenthenumbers.net/2012/10/the-ipad-mini-announcement-the-un-story/

e-book pricing begins a new era

HarperCollins Publishing on September 11, 2012 announced that it had reached a new e-book pricing agreement with sellers. The changes were the result of the recent final settlement with some parties of a Justice Department suit regarding price fixing between several publishers and Apple Computer. The recent settlement included Simon & Schuster and Hachette, as …

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Permanent link to this article: http://betweenthenumbers.net/2012/09/e-book-pricing-begins-a-new-era/

The Apple iPhone 5 Announcement: The Un-Story

Everybody covers the story of a product announcement. Its easy. Just re-arrange the stuff they said on stage in your own words. What is harder to cover is the un-story. That is the story about the stuff that wasn’t announced. It is also risky, because the company might forget to send you an invitation to …

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Permanent link to this article: http://betweenthenumbers.net/2012/09/the-apple-iphone-5-announcement-the-un-story/

Apple v. Samsung Case Will Spark Innovation

With the recent court decision upholding Apples patents, some are worried that Apple will have a relative monopoly over the mobile phone market.  While this might be a valid concern in the short-term, it will likely lead to innovation in a new and exciting direction.  It should cause mobile phone makers to stop chasing the …

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Permanent link to this article: http://betweenthenumbers.net/2012/08/apple-v-samsung-case-will-spark-innovation/

My Rx for Best Buy

On Monday August 20th, Best Buy announced that they would bring in Carlson CEO Hubert Joly to run the company after negotiations with co-founder Richard Schulze to take the company private broke down. Investors, who were likely hoping for a quick cash-out from the deal, punished the stock by ten percent even though Joly has …

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Permanent link to this article: http://betweenthenumbers.net/2012/08/my-rx-for-best-buy/