Category Archive: Strategy

Oct 24

The iPad Mini Announcement: The Un-Story.

The un-story is the story that isn’t told during the announcement itself and the one which the company might just as well prefer not be told at all. Apple Marketing loses a bit of its discipline. Having announcements of mega-events less than three months apart was something Apple used to never do.  Having them more …

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Permanent link to this article: http://betweenthenumbers.net/2012/10/the-ipad-mini-announcement-the-un-story/

Sep 16

e-book pricing begins a new era

HarperCollins Publishing on September 11, 2012 announced that it had reached a new e-book pricing agreement with sellers. The changes were the result of the recent final settlement with some parties of a Justice Department suit regarding price fixing between several publishers and Apple Computer. The recent settlement included Simon & Schuster and Hachette, as …

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Permanent link to this article: http://betweenthenumbers.net/2012/09/e-book-pricing-begins-a-new-era/

Sep 14

The Apple iPhone 5 Announcement: The Un-Story

Everybody covers the story of a product announcement. Its easy. Just re-arrange the stuff they said on stage in your own words. What is harder to cover is the un-story. That is the story about the stuff that wasn’t announced. It is also risky, because the company might forget to send you an invitation to …

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Permanent link to this article: http://betweenthenumbers.net/2012/09/the-apple-iphone-5-announcement-the-un-story/

Aug 30

Apple v. Samsung Case Will Spark Innovation

With the recent court decision upholding Apples patents, some are worried that Apple will have a relative monopoly over the mobile phone market.  While this might be a valid concern in the short-term, it will likely lead to innovation in a new and exciting direction.  It should cause mobile phone makers to stop chasing the …

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Permanent link to this article: http://betweenthenumbers.net/2012/08/apple-v-samsung-case-will-spark-innovation/

Aug 22

My Rx for Best Buy

On Monday August 20th, Best Buy announced that they would bring in Carlson CEO Hubert Joly to run the company after negotiations with co-founder Richard Schulze to take the company private broke down. Investors, who were likely hoping for a quick cash-out from the deal, punished the stock by ten percent even though Joly has …

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Permanent link to this article: http://betweenthenumbers.net/2012/08/my-rx-for-best-buy/

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