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Apr 06

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Who is being polled matters

With the Republican primary  wrapping up and more attention placed on the national election, people are focusing on poll results.   Real Clear Politics (RCP), a well-known website that provides a plethora of poll results, just updated its summary of multiple polls’ results related to the general election:  Obama vs. Romney.    See summary table below.  Most of the mainstream media are correctly reporting the results of these various polls:  i.e., Obama leads Romney in practically all of the most recent polls except one.  However, this one outlier is perhaps the best predictor of all the polls.   Why?

“General Election – Obama vs. Romney”

Poll Date Sample Obama (D) Romney (R) Spread
Rasmussen Tracking 4/2 – 4/4 1500 LV 45 47 Romney +2
USA Today/Gallup 3/25 – 3/26 901 RV 49 45 Obama +4
CNN/Opinion Research 3/24 – 3/25 925 RV 54 43 Obama +11
McClatchy/Marist 3/20 – 3/22 846 RV 46 44 Obama +2
PPP (D) 3/15 – 3/17 900 RV 48 44 Obama +4
Reason-Rupe 3/10 – 3/20 1200 A 46 40 Obama +6
FOX News 3/10 – 3/12 912 RV 46 42 Obama +4
Average 3/10 – 4/4 47.7 43.6 Obama +4.1

Source:  Real Clear Politics

One of the most important columns in the table (and probably the most ignored) is the column titled, “Sample”.   This column provides information about who the results are based on:  likely voters (LV), registered voters (RV), adults 18 year old or over (A).   The least indicative of these three types are polls that sample only adults 18 years old or over (A), because not only will a percentage of these adults not vote by choice, some can’t vote either because they are not U.S. citizens and/or are not registered to vote in their local areas.

Most national reputable polling organization report results of polls from sampled registered voters (RV).     This group provides an estimate of Americans who in theory are eligible to vote and could vote if they want to.  However, not all registered voters will actually vote.  Thus, some pollsters have created various methods to determine who are the likely voters (LV) of the registered voters.

Pollsters that sample likely voters each have their own method for defining that population.  Some pollsters ask questions of all registered voters and later apply screen questions to select likely voters.  These pollsters will often report results for both registered and likely voters.  Gallup, for example, poses screen questions such as the following:

  • “How much thought have you given to the upcoming election for president?”
  • “Do you happen to know where people who live in your neighborhood go to vote?”
  • “Have you ever voted in your precinct or election district?”
  • “Do you yourself plan to vote in the presidential election this November?”
  • “Rate your chances of voting in November’s election for president on a scale of 1 to 10.”

Based on the respondents’ answers, the pollster will assess the probability the person will actually vote.

Every election cycle provides pollsters additional data to adjust their methods for determining likely voters to make them more accurate.  When reviewing poll results, the population sampled provides important insight on the relevancy of results.

About the author

Nicole Liska

I am a Principal at Fulcrum Inquiry, an accounting and economic consulting firm that performs damage analysis for commercial litigation, forensic accountings, financial investigations, and business valuations. I hold an ABD and MA in economics from the University of California, San Diego. I perform damages analyses and serve as a damages expert witness. My resume is on Fulcrum's website.

Permanent link to this article: http://betweenthenumbers.net/2012/04/who-is-being-polled-matters/

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