A Primer On Creating & Using Surveys
Opinion polls (surveys) are used extensively to understand almost everything that cannot be looked up as a scientific fact. But, poll results are only as good as the sampling technique, survey instrument, and interpretation process that underlie the reported conclusions. Lots of things can and do go wrong in this regard.
This article provides the basics of how a poll should be conducted. It provides an example of a terrible survey from recent current events.
Nicole Liska
I am a Principal at Fulcrum Inquiry, an accounting and economic consulting firm that performs damage analysis for commercial litigation, forensic accountings, financial investigations, and business valuations. I hold an ABD and MA in economics from the University of California, San Diego. I perform damages analyses and serve as a damages expert witness. My resume is on Fulcrum's website.
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Opinion polls (surveys) are used extensively to understand almost everything that cannot be looked up as a scientific fact. But, poll results are only as good as the sampling technique, survey instrument, and interpretation process that underlie the reported conclusions. Lots of things can and do go wrong in this regard.