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Jun 23

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Big Players in the gTLD Applications

The application period is over and now ICANN has published the nearly 2000 applications for new Global Top Level Domans (gTLD).

For those unfamiliar with the terminology, a Top Level Domain is what goes after the dot in a domain name,  By far the most common TLD is .com, but you no doubt have come across others such as .net, .org, and so forth.  There are also several uncommonly used ones such as .name, .aero and .pro.  In addition there are a large number of two character country code Top Level Domains such as .us, .cn, .uk, and so forth.

With the new application process, ICANN signaled that it was willing to greatly expand the number of .TLD, allow foreign language character sets, and permit brand names as .TLDs.

This caused many companies to feel that they had to register their trade marks as TLDs as a defensive move just to keep somebody else from doing so, even if they had no plans on using them.

Some companies promised to submit hundreds of applications.  In reality, it appears that only one broke into three digits.  Google, under the name Charleston Road Registry Inc., had 101 applications.  Behind them was Amazon with 76. Third was an investor group called Top Level Holdings Limited.

Microsoft had 11 applications covering their major product lines such as .microsoft, .windows, .office and .xbox.

Apple had just one: .apple.  Apparently Apple felt, likely correctly, that their reputation for zealously protecting their trademarks would dissuade anybody from trying to register anything like .mac, .itunes, .iphone, or .ipad.  None of those names had any applications for registration.

Here are the 101 terms that Google applied for.

Applicant String
Charleston Road Registry Inc. みんな
Charleston Road Registry Inc. グーグル
Charleston Road Registry Inc. ADS
Charleston Road Registry Inc. AND
Charleston Road Registry Inc. ANDROID
Charleston Road Registry Inc. APP
Charleston Road Registry Inc. ARE
Charleston Road Registry Inc. BABY
Charleston Road Registry Inc. BLOG
Charleston Road Registry Inc. BOO
Charleston Road Registry Inc. BOOK
Charleston Road Registry Inc. BUY
Charleston Road Registry Inc. CAL
Charleston Road Registry Inc. CAR
Charleston Road Registry Inc. CHANNEL
Charleston Road Registry Inc. CHROME
Charleston Road Registry Inc. CLOUD
Charleston Road Registry Inc. CORP
Charleston Road Registry Inc. CPA
Charleston Road Registry Inc. DAD
Charleston Road Registry Inc. DAY
Charleston Road Registry Inc. DCLK
Charleston Road Registry Inc. DDS
Charleston Road Registry Inc. DEV
Charleston Road Registry Inc. DIY
Charleston Road Registry Inc. DOCS
Charleston Road Registry Inc. DOG
Charleston Road Registry Inc. DOT
Charleston Road Registry Inc. DRIVE
Charleston Road Registry Inc. 谷歌
Charleston Road Registry Inc. EARTH
Charleston Road Registry Inc. EAT
Charleston Road Registry Inc. ESQ
Charleston Road Registry Inc. EST
Charleston Road Registry Inc. FAMILY
Charleston Road Registry Inc. FILM
Charleston Road Registry Inc. FLY
Charleston Road Registry Inc. FOO
Charleston Road Registry Inc. FREE
Charleston Road Registry Inc. FUN
Charleston Road Registry Inc. FYI
Charleston Road Registry Inc. GAME
Charleston Road Registry Inc. GBIZ
Charleston Road Registry Inc. GLE
Charleston Road Registry Inc. GMAIL
Charleston Road Registry Inc. GMBH
Charleston Road Registry Inc. GOO
Charleston Road Registry Inc. GOOG
Charleston Road Registry Inc. GOOGLE
Charleston Road Registry Inc. GUGE
Charleston Road Registry Inc. HANGOUT
Charleston Road Registry Inc. HERE
Charleston Road Registry Inc. HOME
Charleston Road Registry Inc. HOW
Charleston Road Registry Inc. INC
Charleston Road Registry Inc. ING
Charleston Road Registry Inc. KID
Charleston Road Registry Inc. LIVE
Charleston Road Registry Inc. LLC
Charleston Road Registry Inc. LLP
Charleston Road Registry Inc. LOL
Charleston Road Registry Inc. LOVE
Charleston Road Registry Inc. MAIL
Charleston Road Registry Inc. MAP
Charleston Road Registry Inc. MBA
Charleston Road Registry Inc. MED
Charleston Road Registry Inc. MEME
Charleston Road Registry Inc. MOM
Charleston Road Registry Inc. MOTO
Charleston Road Registry Inc. MOV
Charleston Road Registry Inc. MOVIE
Charleston Road Registry Inc. MUSIC
Charleston Road Registry Inc. NEW
Charleston Road Registry Inc. NEXUS
Charleston Road Registry Inc. PAGE
Charleston Road Registry Inc. PET
Charleston Road Registry Inc. PHD
Charleston Road Registry Inc. PLAY
Charleston Road Registry Inc. PLUS
Charleston Road Registry Inc. PROD
Charleston Road Registry Inc. PROF
Charleston Road Registry Inc. RSVP
Charleston Road Registry Inc. SEARCH
Charleston Road Registry Inc. SHOP
Charleston Road Registry Inc. SHOW
Charleston Road Registry Inc. SITE
Charleston Road Registry Inc. SOY
Charleston Road Registry Inc. SPOT
Charleston Road Registry Inc. SRL
Charleston Road Registry Inc. STORE
Charleston Road Registry Inc. TALK
Charleston Road Registry Inc. TEAM
Charleston Road Registry Inc. TECH
Charleston Road Registry Inc. TOUR
Charleston Road Registry Inc. TUBE
Charleston Road Registry Inc. VIP
Charleston Road Registry Inc. WEB
Charleston Road Registry Inc. WOW
Charleston Road Registry Inc. YOU
Charleston Road Registry Inc. YOUTUBE
Charleston Road Registry Inc. ZIP

And here are the strings which Amazon Applied for

Applicant String
Amazon EU S.à r.l. クラウド
Amazon EU S.à r.l. セール
Amazon EU S.à r.l. アマゾン
Amazon EU S.à r.l. ストア
Amazon EU S.à r.l. 家電
Amazon EU S.à r.l. 書籍
Amazon EU S.à r.l. ファッション
Amazon EU S.à r.l. ポイント
Amazon EU S.à r.l. AMAZON
Amazon EU S.à r.l. 亚马逊
Amazon EU S.à r.l. APP
Amazon EU S.à r.l. AUDIBLE
Amazon EU S.à r.l. AUTHOR
Amazon EU S.à r.l. AWS
Amazon EU S.à r.l. BOOK
Amazon EU S.à r.l. BOT
Amazon EU S.à r.l. BOX
Amazon EU S.à r.l. BUY
Amazon EU S.à r.l. CALL
Amazon EU S.à r.l. CIRCLE
Amazon EU S.à r.l. CLOUD
Amazon EU S.à r.l. COUPON
Amazon EU S.à r.l. DEAL
Amazon EU S.à r.l. DEV
Amazon EU S.à r.l. DRIVE
Amazon EU S.à r.l. 食品
Amazon EU S.à r.l. 通販
Amazon EU S.à r.l. FAST
Amazon EU S.à r.l. FIRE
Amazon EU S.à r.l. FREE
Amazon EU S.à r.l. GAME
Amazon EU S.à r.l. GOT
Amazon EU S.à r.l. GROUP
Amazon EU S.à r.l. HOT
Amazon EU S.à r.l. IMDB
Amazon EU S.à r.l. JOT
Amazon EU S.à r.l. JOY
Amazon EU S.à r.l. KIDS
Amazon EU S.à r.l. KINDLE
Amazon EU S.à r.l. LIKE
Amazon EU S.à r.l. MAIL
Amazon EU S.à r.l. MAP
Amazon EU S.à r.l. MOBILE
Amazon EU S.à r.l. MOI
Amazon EU S.à r.l. MOVIE
Amazon EU S.à r.l. MUSIC
Amazon EU S.à r.l. NEWS
Amazon EU S.à r.l. NOW
Amazon EU S.à r.l. PAY
Amazon EU S.à r.l. PIN
Amazon EU S.à r.l. PLAY
Amazon EU S.à r.l. PRIME
Amazon EU S.à r.l. READ
Amazon EU S.à r.l. ROOM
Amazon EU S.à r.l. SAFE
Amazon EU S.à r.l. SAVE
Amazon EU S.à r.l. SEARCH
Amazon EU S.à r.l. SECURE
Amazon EU S.à r.l. SHOP
Amazon EU S.à r.l. SHOW
Amazon EU S.à r.l. SILK
Amazon EU S.à r.l. SMILE
Amazon EU S.à r.l. SONG
Amazon EU S.à r.l. SPOT
Amazon EU S.à r.l. STORE
Amazon EU S.à r.l. TALK
Amazon EU S.à r.l. TUNES
Amazon EU S.à r.l. TUSHU
Amazon EU S.à r.l. VIDEO
Amazon EU S.à r.l. WANGGOU
Amazon EU S.à r.l. WOW
Amazon EU S.à r.l. YAMAXUN
Amazon EU S.à r.l. YOU
Amazon EU S.à r.l. YUN
Amazon EU S.à r.l. ZAPPOS
Amazon EU S.à r.l. ZERO

And Top level Holdings’ applications were:

Applicant String
Top Level Domain Holdings Limited ABOGADO
Top Level Domain Holdings Limited APP
Top Level Domain Holdings Limited ART
Top Level Domain Holdings Limited BABY
Top Level Domain Holdings Limited BEAUTY
Top Level Domain Holdings Limited BEER
Top Level Domain Holdings Limited BLOG
Top Level Domain Holdings Limited BOOK
Top Level Domain Holdings Limited BUDAPEST
Top Level Domain Holdings Limited 网址
Top Level Domain Holdings Limited CASA
Top Level Domain Holdings Limited CLOUD
Top Level Domain Holdings Limited COOKING
Top Level Domain Holdings Limited COUNTRY
Top Level Domain Holdings Limited COUPON
Top Level Domain Holdings Limited CPA
Top Level Domain Holdings Limited CRICKET
Top Level Domain Holdings Limited DATA
Top Level Domain Holdings Limited DDS
Top Level Domain Holdings Limited DEALS
Top Level Domain Holdings Limited DESIGN
Top Level Domain Holdings Limited DOG
Top Level Domain Holdings Limited 购物
Top Level Domain Holdings Limited ECO
Top Level Domain Holdings Limited FASHION
Top Level Domain Holdings Limited FISHING
Top Level Domain Holdings Limited FIT
Top Level Domain Holdings Limited FLOWERS
Top Level Domain Holdings Limited FREE
Top Level Domain Holdings Limited GARDEN
Top Level Domain Holdings Limited GAY
Top Level Domain Holdings Limited GREEN
Top Level Domain Holdings Limited GUIDE
Top Level Domain Holdings Limited HOME
Top Level Domain Holdings Limited HORSE
Top Level Domain Holdings Limited HOTEL
Top Level Domain Holdings Limited IMMO
Top Level Domain Holdings Limited INC
Top Level Domain Holdings Limited LATINO
Top Level Domain Holdings Limited LAW
Top Level Domain Holdings Limited LAWYER
Top Level Domain Holdings Limited LLC
Top Level Domain Holdings Limited LOVE
Top Level Domain Holdings Limited LUXE
Top Level Domain Holdings Limited MIAMI
Top Level Domain Holdings Limited PIZZA
Top Level Domain Holdings Limited PROPERTY
Top Level Domain Holdings Limited REALESTATE
Top Level Domain Holdings Limited RESTAURANT
Top Level Domain Holdings Limited REVIEW
Top Level Domain Holdings Limited RODEO
Top Level Domain Holdings Limited ROMA
Top Level Domain Holdings Limited SALE
Top Level Domain Holdings Limited SCHOOL
Top Level Domain Holdings Limited SCIENCE
Top Level Domain Holdings Limited SITE
Top Level Domain Holdings Limited SOCCER
Top Level Domain Holdings Limited SPA
Top Level Domain Holdings Limited STORE
Top Level Domain Holdings Limited STYLE
Top Level Domain Holdings Limited SURF
Top Level Domain Holdings Limited TECH
Top Level Domain Holdings Limited VIDEO
Top Level Domain Holdings Limited VIP
Top Level Domain Holdings Limited VODKA
Top Level Domain Holdings Limited WEBSITE
Top Level Domain Holdings Limited WEDDING
Top Level Domain Holdings Limited WORK
Top Level Domain Holdings Limited YOGA
Top Level Domain Holdings Limited ZULU
As you can see, there are several duplicates.  For example, all three of these top applicants applied for the .app TLD.  In that they have a lot of company.  The .app domain had the highest number of applications at 13, but others were widely popular as well:
String CountOfApplicant
APP 13
HOME 11
INC 11
ART 10
SHOP 9
BLOG 9
BOOK 9
LLC 9
DESIGN 8
MUSIC 8
MOVIE 8
STORE 7
NEWS 7
CLOUD 7
LTD 7
WEB 7
MAIL 7
LOVE 7
HOTEL 7
TECH 6
LAW 6
GMBH 6
NOW 6
CORP 6
BABY 6
VIP 6
CPA 6
ONLINE 6
TICKETS 5
STYLE 5
GROUP 5
GAME 5
FREE 5
BUY 5
SITE 5
SALE 5
PLAY 4
PIZZA 4
MED 4
POKER 4
RADIO 4
REALESTATE 4
LLP 4
INSURANCE 4
HEALTH 4
RESTAURANT 4
GOLF 4
GAY 4
FLOWERS 4
FASHION 4
ECO 4
CHAT 4
CASINO 4
BET 4
AUTO 4
GREEN 4
SALON 4
SCHOOL 4
SOCCER 4
SEARCH 4
VIDEO 4
IMMO 4
SHOW 4
TENNIS 4
TEAM 4
HOSTING 3
SECURITY 3
WEBSITE 3
HOT 3
CARS 3
CITY 3
SPOT 3
CAM 3
CRICKET 3
FUN 3
LIFE 3
LIVE 3
SPA 3
TIRES 3
DOG 3
FAMILY 3
FILM 3
DOCTOR 3
FOOD 3
FORUM 3
HELP 3
DIET 3
CLUB 3
GARDEN 3
DEALS 3
SUCKS 3
DATA 3
TUBE 3
MAP 3
TAXI 3
PROPERTY 3
CASA 3
WOW 3
MARKETING 3
YOGA 3
BASKETBALL 3
BEAUTY 3
WINE 3
WEDDING 3
RACING 3
RUGBY 3
RIP 3
MOM 3
MEDIA 3
MLS 3
MERCK 3
MEMORIAL 3
MBA 3
BROADWAY 3
MOBILE 3
DEAL 2
WORLD 2
DELIVERY 2
DESI 2
DRIVE 2
AUDIO 2
DEV 2
AUCTION 2
DOT 2
DISCOUNT 2
微博 2
YOU 2
APARTMENTS 2
DIRECT 2
DDS 2
广东 2
COUNTRY 2
DIY 2
DOCS 2
信息 2
BOATS 2
BROKER 2
网址 2
网店 2
网站 2
CAFE 2
EARTH 2
WEBS 2
CHARITY 2
VOTE 2
CHURCH 2
COUPONS 2
CLICK 2
BAND 2
WEIBO 2
BINGO 2
COACH 2
COLLEGE 2
CONSTRUCTION 2
BASEBALL 2
COUPON 2
TRADING 2
BAR 2
CRUISE 2
BANK 2
BOX 2
SHOPPING 2
FURNITURE 2
SCIENCE 2
MOTO 2
MONSTER 2
MONEY 2
SECURE 2
ONE 2
SEX 2
SAS 2
LOL 2
LOANS 2
SKI 2
LIVING 2
LEGAL 2
LAWYER 2
LUXURY 2
PHOTOGRAPHY 2
RENT 2
RED 2
REALTY 2
RUN 2
PLUS 2
PLACE 2
SAVE 2
PING 2
JUEGOS 2
PHONE 2
PHD 2
PET 2
PAY 2
PARTY 2
OSAKA 2
SARL 2
FOOTBALL 2
GIFTS 2
GIFT 2
GDN 2
SWISS 2
TALK 2
REVIEW 2
LATINO 2
FORSALE 2
STUDIO 2
FIT 2
FISHING 2
FISH 2
EXPRESS 2
EXPERT 2
ENERGY 2
FYI 2
GUIDE 2
THEATER 2
JEWELRY 2
YUN 2
娱乐 2
SPORT 2
HOCKEY 2
GLOBAL 2
HAIR 2
GOLD 2
GUARDIAN 2
STORAGE 2
GROCERY 2
STREAM 2
GRATIS 2
GOO 2
KIDS 2
SRL 2
What is going to happen to these?  In the matter of this round of TLD applications, it is expected that the applicants will reach some sort of negotiated swap, joint ownership, or buyout rather than take a chance in an auction.

About the author

Daniel Nolte

Architect, Network Administrator, Computer Forensics Administrator, Voiceovers. website,

Permanent link to this article: http://betweenthenumbers.net/2012/06/big-players-in-the-gtld-applications/

1 comment

  1. Herbert Scheuerer

    The top level domain .VIP is highly coveted

    For the TLD .VIP six applications have been submitted. Besides Vipspace Enterprises LLC, a subsidiary of Google (Charleston Road Registry), Donuts Inc. (John Corner LLC), Top Level Domains Holding Ltd., I-Registry Ltd. and VIP Registry Pte. Ltd. are also trying to secure the highly coveted TLD .VIP.

    Interesting information on the quality of the applications can be found on the ICANN website. Vipspace Enterprises LLC will grant the domain exclusively to “very important persons” (prominent figures and celebrities) and “very important projects” (foundations) as a symbol of their special status. Google would make the granting of the domain possible through large companies, for their marketing campaigns, such as reward programs etc. Donuts Inc. only gives better searchability as its business model. TLDH Ltd. wants to allow prominent individuals to register their name, while VIP Registry PTE Ltd. would like to enable well-known providers of luxury goods and services, i.e. companies, to have a new Internet address. I-Registry Ltd. wants to link the granting of the domain to donations and apparently used the Internet portal http://www.vipspaces.com, which has been operating since last year, as a model. Vipspace Enterprises LLC gives that Internet portal as a reference for its own application. The “Mission Statement” published on it allows clear conclusions to be drawn concerning the business model – it says “Do good and show it! Our expertise is to optimally implement this important task for our VIPs”. That business model too has already been on the market for one year, with the European trademark “DOTVIP” footprint. It will also be interesting whether the trademark holder, which is also the founder of Vipspace Enterprises LLC, will make its trademark rights available to parties other than Vipspace Enterprises. Otherwise, the successful applicant would have to expect difficulties with the marketing of the TLD .VIP in Europe.

    We would be happy to provide you with further details and news. It is very important which applicant ICANN grants the TLD .VIP, as the idea that “My name is my brand” is particularly relevant for VIPs. We also believe that: “VIPs have acquired singular status through their achievements and are exceptional people or projects. It is important for us and our organization to put their achievements, rather than their personal weaknesses or scandals, in the foreground”.

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